Eat Your Way Around the Beach


Gulf Shores & Orange Beach Tourism asked GMS for ideas on how to bundle a few different thoughts into a cohesive concept. They were interested in assisting businesses along the main travel corridors to the beaches (I-65, I-10, etc.) as well as in promoting the state tourism department’s 100 Dishes to Eat in Alabama. During a brainstorming with our primary client contact, Eat Your Way to the Beach was born. The campaign has grown over five years to now include robust website content that includes fan favorites, itineraries, and trails. Elements of the campaign include the website content as well as dozens of videos, hundreds of photographs, decals for fan favorite restaurants, a Chef Series video campaign, comprehensive social advertising, recipe contests, and more.

Visit Foley


Visit Foley is the official tourism marketing arm of the city of Foley, Alabama. The tourism marketing department is a department under the city’s general budget. When VF hired a full-time marketing director, one of the first orders of business was a new website, since the existing website did not employ a consumer-facing side that enhanced visitation. GMS was selected to provide creative branding assistance, develop a site, assist with marketing plan development, and launch social media management. We’ve worked with Visit Foley for seven years now, growing site visitation by double digits year-over-year as well as social media followership and engagement. In addition, we are embarking on the development of a new city website for all city departments and services.

Alabama's Coastal Connection website