Project Description

Global Marketing Solutions managed and executed marketing activities for Gulf Shores & Orange Beach Tourism’s SEC BeachFest. In addition to developing a website, the GMS team kept the site relevant with fresh content and blogs, as well as produced and distributed promotional literature for industry partners. GMS also managed all aspects of the Merchant Partner Program, a cooperative marketing program that involved businesses in Gulf Shores and Orange Beach ranging from restaurants to golf courses and rental management companies.  The team also provided onsite photography services during the festival.