Visit Foley is the official tourism marketing arm of the city of Foley, Alabama. The tourism marketing department is a department under the city’s general budget. When VF hired a full-time marketing director, one of the first orders of business was a new website, since the existing website did not employ a consumer-facing side that enhanced visitation. GMS was selected to provide creative branding assistance, develop a site, assist with marketing plan development, and launch social media management. We’ve worked with Visit Foley for seven years now, growing site visitation by double digits year-over-year as well as social media followership and engagement. In addition, we are embarking on the development of a new city website for all city departments and services.
