Gulf Shores & Orange Beach Tourism asked GMS for ideas on how to bundle a few different thoughts into a cohesive concept. They were interested in assisting businesses along the main travel corridors to the beaches (I-65, I-10, etc.) as well as in promoting the state tourism department’s 100 Dishes to Eat in Alabama. During a brainstorming with our primary client contact, Eat Your Way to the Beach was born. The campaign has grown over five years to now include robust website content that includes fan favorites, itineraries, and trails. Elements of the campaign include the website content as well as dozens of videos, hundreds of photographs, decals for fan favorite restaurants, a Chef Series video campaign, comprehensive social advertising, recipe contests, and more.