Visit Foley is the official tourism marketing arm of the city of Foley, Alabama. The tourism marketing department is a department under the city’s general budget. When VF hired a full-time marketing director, one of the first orders of business was a new website, since the existing website did not employ a consumer-facing side that enhanced visitation. GMS was selected to provide creative branding assistance, develop a site, assist with marketing plan development, and launch social media management. We’ve worked with Visit Foley for seven years now, growing site visitation by double digits year-over-year as well as social media followership and engagement. In addition, we are embarking on the development of a new city website for all city departments and services.
Alabama’s Coastal Connection is a national scenic byway comprising more than 100 waypoints in Mobile and Baldwin counties. The byway needed marketing services and GMS was selected as their marketing partner. Services include website development, mobile application development, video, photography, blogging, social media marketing, blogger outreach, ongoing site maintenance and production services.