After developing a website for Visit Foley, the GMS team recommended that they also start sending a monthly email newsletter. The tourism bureau was onboard, so we created a responsive design template and content plan that features a main story, spotlights on businesses, and upcoming events.
Luna Beach Properties Newsletter
admin2017-03-29T18:59:29+00:00Luna Beach Properties is one of the newest clients of GMS. One of the first projects we were tasked with was producing an email newsletter. Our content team created the outline and a plan for future newsletters. Our production department designed the responsive template and now deploys the newsletter each time through iContact.
Mandoki Hospitality – Gulf Shores Plantation Newsletter
admin2017-03-29T18:59:29+00:00Mandoki Hospitality, a long-time client, asked GMS to freshen up their newsletter content and design. We created a responsive email template for them that will adjust to the device the reader is using. This gives the newsletter maximum readability even on mobile phones. We also shortened the content and linked it to their blogs to increase engagement and click-throughs.
Brett/Robinson Press Release Program
admin2017-03-29T18:59:29+00:00Using search-engine optimized writing and detailed monitoring and reporting, GMS manages a successful news release program for Brett-Robinson, a leader in the Alabama Gulf Coast vacation rental management industry. In addition to the news release program, additional content management provided by the GMS team includes blog composition and social media writing for Facebook, Twitter, Google+ and other networks.
ACAE Social Concierge
admin2013-11-05T14:44:01+00:00The GMS team developed and executed a targeted social media campaign for three months prior to the Alabama Council of Association Executives Annual Convention. The goal of the campaign was to increase event attendance and awareness via social channels, as well as to educate attendees on the importance of using social media in their own campaigns. GMS wrote posts, monitored and managed ACAE’s social network accounts, as well as acted as the keynote speaker at the convention. In addition, an onsite team acted as the Social Concierge, and rounded out the campaign with monitors showing convention Twitter feeds.
GSOB Etidings
admin2015-04-07T18:37:58+00:00Etidings is the monthly newsletter for Gulf Shores & Orange Beach Tourism. GMS writes the newsletter which consists of destination information, event news, a question and answer section and more. GMS has worked with the CVB to increase the open rate of the newsletter over the past few years.
GSGA Inside the Ropes
admin2016-09-25T00:28:27+00:00GMS writes the Gulf Shores Golf Association monthly newsletter, Inside the Ropes. Each edition contains destination information, as well as an interview with a golf pro and features on the lodging and dining partners.
Sports Shorts Newsletter
admin2015-04-07T18:39:31+00:00GMS writes the monthly newsletter for the Gulf Shores and Orange Beach Sports Commission. The newsletter consists of sporting event announcements and news about the Sports Commission.
Brett/Robinson Calendar
admin2013-11-02T02:47:05+00:00Brett/Robinson’s popular orangebeachtoday.com includes a comprehensive calendar of events as well as a nightlife calendar. GMS gathers and updates the information for this calendar as well as event listings on the brett-robinson.com website.
King Neptune’s Website
admin2017-03-29T18:59:29+00:00King Neptune’s has been a long-time client of GMS. When they needed a new website, we were ready for the job. They wanted a menu system that was easy for the staff to update each week. We used a Joomla plugin to accomplish this.