Instagram stories have become a major part of social media marketing. Many are asking if there is a way to schedule them to make it easier. The answer is YES. You can schedule IG stories via Meta Business Suite or apps like Hootsuite.

When incorporating Instagram stories in your marketing strategy, we highly suggest scheduling them for a few reasons:

  • It will save you time and hassle, as you won’t need to be at your computer or device exactly when you wish to post.
  • Typos and autocorrect mistakes are more easily avoided because you have the time to make sure everything is correct.
  • You can upload stories from your phone or desktop.
  • Since you can see the previous posts, it’s easier to incorporate a consistent look and feel that connects to your brand.

Scheduling content allows you to take time to finalize a post before it publishes. Giving yourself that time to work on stories will increase the quality, which then can help grow your page. As you put more effort into your stories and post more often, engagement will grow.

Scheduling a story is much like scheduling a post. On Meta, you will find options to create a story under the drop menu when you select Tools. Once you have created your story, edit it as you please and then schedule it for when you want it to be seen.

HootSuite is similar, but offers different edit tools for a more interactive post. A plus here is that the app will send you a notification before it’s ready to publish, allowing you to preview your story one last time before posting.

Add in scheduled Instagram stories and quickly see the benefits it brings to your Instagram account.