It seems like every time you open up Instagram, someone is either launching a new podcast or was a guest speaker on one. Podcasts are continuing to grow in popularity and expand connectivity with your audience. You might be wondering if you should take the leap and launch a podcast yourself. We say yes. Need to know why?

Fun and Engaging Way to Drive Traffic

Podcasts can be a lot of fun to record, especially if you have a co-host or guest interacting with you. It provides another way for followers to engage with your content simply by listening in.

Additional Revenue

Advertisements are a simple thing to add into a podcast. As your podcast grows, it’s likely that brands and sponsors will reach out, allowing for more monetization.

Strengthens Your Brand

Podcasts could be just what your brand is missing. They allow you a chance to discuss your purpose and the goals of your brand in greater depth. They also provide a forum for more personal connection with your listeners, building trust and authenticity.

Cost-Effective Way to Plug Your Product

You don’t need all the bells and whistles that you might think of when it comes to launching a podcast. A simple app such as Anchor allows you to record straight from your phone, though you may wish to consider choosing a microphone for better sound. Each episode allows you a free chance to promote your product and reference your brand to new and current listeners.

Podcasts are just another resource that many brands should jump on while they are still hot and trending. But before starting, be sure to plan time to create consistently scheduled, quality content.

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