On all Facebook ads, your image should include minimal text. The more text your image has, the less reach you will see from your ad. Use this Image Text Check to see if your image will pass Facebook’s standards.
Facebook Standard Ad
Image size: 1200 px x 628 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)
Facebook Carousel Ads
Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 3 to 10 images
(Images will be scrolled through by the user. Try different creative strategies, like storytelling or sequencing, to see what works best.)
Facebook Post Image
Image size: 1200 px x 630 px
File type: .jpg or .png
(This is the recommended size for any images within a Facebook post. However, you can go higher in height if needed.)
Facebook Link Image
Image size: 1200 px x 627 px
File type: .jpg or .png
(Use this image size if you want to replace the image automatically pulled from a website link.)
Facebook Event Image
Image size: 1920 px x 1080 px
File type: .jpg or .png
Facebook Profile Photo
Image size: 180 px x 180 px
File type: .jpg or .png
Facebook Cover Photo
Image size: 820 px x 312 px
File type: .jpg or .png
(Keep any text or important graphics within the center 543 pixels. The edges will be cut off on mobile.)
On all Instagram ads, your image should include minimal text. The more text your image has, the less reach you will see from your ad. Use this Image Text Check to see if your image will pass Instagram’s standards.
Instagram Link Ads
Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)
Minimum resolution: 600 px x 600 px
Instagram Carousel Ads
Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 2 to 10 images
(Images will be scrolled through by the user. Try different creative strategies, like storytelling or sequencing, to see what works best.)
Instagram Post Image
Image size: 1080 px x 1080 px
File type: .jpg or .png
Minimum resolution: 612 px x 612 px
Instagram Profile Photo
Image size: 110 px x 110 px
File type: .jpg or .png
Twitter Image Tweet & Gif Ad
Image size: 1200 px x 675 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)
Minimum resolution: 600 px x 335 px
Twitter Website Card
Image size: 800 px x 418 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)