Facebook

On all Facebook ads, your image should include minimal text. The more text your image has, the less reach you will see from your ad. Use this Image Text Check to see if your image will pass Facebook’s standards.

Facebook’s Guide for Using Text in Ads

Facebook Standard Ad

Image size: 1200 px x 628 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)

Facebook Carousel Ads

Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 3 to 10 images
(Images will be scrolled through by the user. Try different creative strategies, like storytelling or sequencing, to see what works best.)

Facebook Post Image

Image size: 1200 px x 630 px
File type: .jpg or .png
(This is the recommended size for any images within a Facebook post. However, you can go higher in height if needed.)

Facebook Link Image

Image size: 1200 px x 627 px
File type: .jpg or .png
(Use this image size if you want to replace the image automatically pulled from a website link.)

Facebook Event Image

Image size: 1920 px x 1080 px
File type: .jpg or .png

Facebook Profile Photo

Image size: 180 px x 180 px
File type: .jpg or .png

Facebook Cover Photo

Image size: 820 px x 312 px
File type: .jpg or .png
(Keep any text or important graphics within the center 543 pixels. The edges will be cut off on mobile.)

Instagram

On all Instagram ads, your image should include minimal text. The more text your image has, the less reach you will see from your ad. Use this Image Text Check to see if your image will pass Instagram’s standards.

Instagram Link Ads

Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)

Minimum resolution: 600 px x 600 px

Instagram Link Ad

Instagram Carousel Ads

Image size: 1080 px x 1080 px
File type: .jpg or .png
Amount Needed: 2 to 10 images
(Images will be scrolled through by the user. Try different creative strategies, like storytelling or sequencing, to see what works best.)

Instagram Carousel Ad

Instagram Post Image

Image size: 1080 px x 1080 px
File type: .jpg or .png

Minimum resolution: 612 px x 612 px

Instagram Profile Photo

Image size: 110 px x 110 px
File type: .jpg or .png

Twitter

Twitter Image Tweet & Gif Ad

Image size: 1200 px x 675 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)

Minimum resolution: 600 px x 335 px

Twitter Ad

Twitter Website Card

Image size: 800 px x 418 px
File type: .jpg or .png
Amount Needed: 4 to 5 images
(Only one image will display at a time, but it is best to provide more than one to see which image performs the best.)