New media changes continuously; it’s understandable if it feels overwhelming at times. Now’s the time to kick up your skill set and get a solid grasp on what’s new by enrolling in Social Media University, a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism.
This spring’s SMU classes are going ninja on Google Analytics. Navigating numbers and understanding how to use them is essential in today’s digital marketing landscape. The Google-certified senseis at Global Marketing Solutions are bringing their best moves to Gulf Shores & Orange Beach Tourism partners for two sessions of knock-your-socks-off education.
This boot camp is a beginner level, half-day course that provides a combination of classroom-style instruction and hands-on learning. The student will:
- Learn to set up Google Analytics
- Learn common analytic terms
- Discover how to generate and analyze reports
- Set up social media analytics and campaigns and learn how to analyze this data
In this course, students will take their analytics skills and data capturing to the next level. Learn in a classroom-style environment as you follow along with a certified Google instructor who will provide a deeper dive into what Google Analytics offers. This includes:
- Creating custom dimensions, metrics and custom reports
- Creating event tracking
- Introduction into remarketing