New media changes continuously; it’s understandable if it feels overwhelming at times. Now’s the time to kick up your skill set and get a solid grasp on what’s new by enrolling in Social Media University, a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism.
This spring’s SMU classes are going ninja on Google Analytics. Navigating numbers and understanding how to use them is essential in today’s digital marketing landscape. The Google-certified senseis at Global Marketing Solutions are bringing their best moves to Gulf Shores & Orange Beach Tourism partners for two sessions of knock-your-socks-off education.
Google Analytics 101
9 a.m. to 1 p.m.
Gulf Shores Welcome Center Conference Room
Cost: $125 per student per class
This boot camp is a beginner level, half-day course that provides a combination of classroom-style instruction and hands-on learning. The student will:
- Learn to set up Google Analytics
- Learn common analytic terms
- Discover how to generate and analyze reports
- Set up social media analytics and campaigns and learn how to analyze this data
Google Analytics Intermediate
9 a.m. to 1 p.m.
Gulf Shores Welcome Center Conference Room
Cost: $125 per student per class
In this course, students will take their analytics skills and data capturing to the next level. Learn in a classroom-style environment as you follow along with a certified Google instructor who will provide a deeper dive into what Google Analytics offers. This includes:
- Creating custom dimensions, metrics and custom reports
- Creating event tracking
- Introduction into remarketing