Social Marketing 2017: Conclusions and Contradictions
Earlier this year, social analytics company Simply Measured released its 2017 State of Social Marketing Report. The report released insights from social marketers around the globe. The report confirmed some emerging trends GMS is seeing through our extensive social marketing efforts for our clients. It also revealed contradictions many clients are struggling with as they navigate the social media marketing landscape.
The top three contradictions revealed:
- Marketers need analytics software, but lack the funds. Marketers reported that analytics software was their greatest need, but a majority don’t have adequate funding to acquire it. Nearly 4 out of every […]