The Rise of Influencer Marketing

When evaluating marketing trends that topped the charts in 2018, influencer marketing is a definite standout. Influencer marketing is especially beneficial for e-commerce businesses. So what exactly is influencer marketing? Let’s break it down by first defining what an “influencer” is. An influencer is an individual or a brand that is actively using social media to promote themselves. These individuals are well known prior to promoting themselves on social media, and have a significant following.

So now that we understand what an influencer is, what constitutes Influencer Marketing? When a company decides to participate in influencer marketing they must first choose […]