Why analytical reporting is important for social marketing

Analytical reporting is a term often heard, but sometimes misunderstood. But this is an important tool that can help make or break your social media game.

Techopedia defines Social Analytics as: “Social Media Analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or ‘likes’ to develop an in-depth idea of the social consumer.”

Sounds simple, right? It can be if you have the right tools. There are numerous options when it comes to social analytics, […]