behind the scenes

Social media opens up so many ways to connect with customers as well as enormous opportunities for those customers to become brand ambassadors. Here are our top suggestions for elements of a successful program.

• Don’t Make it All Business – Tell about your company, your people or what’s going on in your community.
• Give Them the Inside Scoop – Show those loyal fans some love by taking them behind the scenes, giving them an early sneak peek or offering exclusive deals.
• Connect with What Matters to Them – Ask questions, ask them to share experiences, ask them what’s most important […]