brand awareness

Using Snapchat for Your Brand

In case you haven’t heard, Snapchat is no longer the app where you only send a photo to someone, and it disappears in 10 seconds. It has grown substantially since it first launched in 2011. Once thought to be short-lived, Snapchat has not only stayed around but has updated with the times and is now one of the many apps to consider when growing your brand via social media.

Jumping on a new app can be overwhelming, so we’ve gathered a few tips to make it easier for you when growing your brand on Snapchat.

  • Registering as a business account will […]
By |2022-09-22T12:07:36+00:00October 19th, 2022|GMS Blog|0 Comments

The Buzz on Bots

So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.

What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]

By |2019-03-19T04:22:58+00:00March 19th, 2019|GMS Blog|0 Comments

Evaluating Your Audience with Google Analytics

google analyticsA presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics  matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.

Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]

By |2017-03-29T18:59:22+00:00December 7th, 2016|GMS Blog|0 Comments
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