The Buzz on Bots

So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.

What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]

By |2019-03-19T04:22:58+00:00March 19th, 2019|GMS Blog|0 Comments

Evaluating Your Audience with Google Analytics

google analyticsA presence on social media will attract an audience, build brand awareness, and connect with customers and prospects. Why should Google Analytics  matter to your social media marketing plan? With this performance tool, you’ll be able to discover which of your social media channels is driving the most traffic back to your website.

Social sites such as Facebook, Twitter and Pinterest provide their own analytics, which helps as you customize the content on your website to promote on these channels. By utilizing Google, you can take it to the […]

By |2017-03-29T18:59:22+00:00December 7th, 2016|GMS Blog|0 Comments