Brand marketing Archives - Global Marketing Solutions

Can Beacons Help Your Brand Shine?

Beacons are being touted as the next big thing for local SEO and proximity marketing. While still a mystery to many, beacons are already shining as tools to foster customer engagement, encourage user-generated content, distribute timely messages and drive sales.

These small hardware devices are placed inconspicuously and, when activated, can communicate via Bluetooth Low Energy (BLE) technology with smartphones and other devices within a limited radius, sending targeted push notifications. From retail special offers to public transportation schedules, the limits of the messaging opportunities can be endless. Beacons take the popular “near me” searches to a new level, allowing marketers […]

A Positive Influence Goes a Long Way. Now More Than Ever.

You know hanging around with folks who are a good influence always made your mama happy. She knew how valuable that influence could be. Do you? Savvy marketers (both brand marketers and influencers themselves) recognize the value influencers can bring to a brand through social media exposure. Partnering with the right ones offers a way of raising awareness, establishing a personal connection and building credibility with an audience.

For a good while now, GMS has been building influencer relationships for our clients. Facebook recently staked its claim on this practice and through the process has increased influencer credibility […]