The Strength of Video

//The Strength of Video

You’re using video as part of your marketing plan, right? If not, consider these staggering statistics quoted by Forbes:

  1. By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic. (Source: SmallBizTrends)
  2. Facebook generates 8 billion video views on average per day. (Source: Social Media Today)
  3. YouTube reports mobile video consumption rises 100% every year. (Source: Hubspot)
  4. 55% of people watch videos online every day. (Source: Digital Information World)
  5. 92% of mobile video consumers share videos with others. (Source: RendrFx)
  6. 90% of users say that product videos are helpful in the decision process. (Source: Hubspot)
  7. Social video generates 1,200% more shares than text and images combined. (Source: SmallBizTrends)
  8. Video posts on Facebook have 135% greater organic reach than photo posts. (Source: Social Media Today)
  9. Including a video on a landing page can increase conversion rates by 80%. (Source: Unbounce)
  10. After watching a video, 64% of users are more likely to buy a product online. (Source: Hubspot)
  11. Companies using video enjoy 41% more web traffic from search than non-users. (Source: SmallBizTrends)
  12. 9% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video. (Source: Digital Information World)
  13. People spend 3 times longer watching a live social video compared to one that has been prerecorded. (Source: Social Media Today)
  14. Video in an email leads to 200-300% increase in click-through rates. (Source: Hubspot)
  15. Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)

With those facts in front of us, no marketer can ignore the power and effectiveness of video. At GMS, we’re working with clients to harness that power and build stronger connections with viewers in order to meet marketing objectives. Whether it’s livestreaming, instructional videos or an interview series, we’re using video not just to get a message out there, but also to invite customers to engage and interact. To pull them into the story and invite them to be “part of the family.” That builds brand loyalty. Thats the power of video.

If you’re looking for affordable, strategic ways to incorporate video into your efforts, we’d like to work with you. Let’s talk.

By |2018-08-01T15:34:38+00:00August 1st, 2018|GMS Blog|0 Comments

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