Preparation before reporting on an event on social media is vitally important to you and your business. Providing relevant information to attendees, as well as those who could not attend, will reap quite a few benefits for your brand. We’ve listed below three techniques that are guaranteed to produce excellent event coverage.
- Event hashtag – Create a hashtag specifically for your event. This will help expand brand recognition and unify all of the videos, pictures and posts that your attendees share. Encourage everyone to use the hashtag when posting about the event – this not only helps them remember your brand, but assists in getting the name of your brand circulating on all of your attendees’ social sites. It gives everyone one place to visit, on every social network, if they want to look at anything event-related. A great tip: Add timeline-style social media feeds to any website or screen with TINT.
- Video footage – In addition to taking photos to post on social media sites, make sure to capture moments on video, too. Video gives people who aren’t able to attend a way to experience what’s happening at the show. Periscope and Facebook Live are two tools that open up the opportunity for real-time coverage of the event and connect with people who can’t be there. GMS photographer Jessica Doughan states, “Be sure to know what type of things you will be covering and bring the necessary equipment to do the job correctly.”
- Audience engagement – During the recent NCAA National Collegiate Beach Volleyball Championship in Gulf Shores, a tent was set up with lounge furniture, a charging station and a live social media feed of all the championship activities and highlights. This gave fans a place to relax as they shared their experience on social media (using the event hashtag, of course!).
Do you have any live event coverage tips to share? Let us know below.