Hashtags are everywhere these days. You see them on Twitter, Instagram, Pinterest, Google+, and Facebook. As a marketer, you can’t ignore them. You need to know how to strategically implement these tagged topics. Hashtags can expand your content reach, amplify your brand, target your market, get your content found, improve your SEO, and more. Below we’ve listed three marketing strategies using hashtags.

Brand and Campaign Hashtags

A brand hashtag as your company name or a company tagline. You create your own brand hashtag. Make it your company name, or a tagline that people know about your business. Use it as your central business tag, that you – and your customers – can use anytime, and on any social site.

A campaign hashtag as a hashtag made for each of your marketing campaigns. Promote your campaign hashtags as a method for your customers to engage with you and your other customers throughout the duration of your special offer. For example, include the use of your hashtag as a requirement to enter your contest.

Trending Hashtag

A trending hashtag is a hashtag topic that has become very popular. When you see a trend that relates to your business, engage in it by using the tag. By using a trending tag in your content update, you can potentially get your message seen to a massive audience. Your content update can be seen by more than just your fans and followers – and it’s free.

Using a popular niche hashtag can get your post seen by a lot of like-minded people. Target your niche trending tags to get seen by your consumers who are also using the hashtag.

Content Hashtags

Content hashtags are hashtags you use in your posts. They are not branded (and not used to define your business and marketing). Not necessarily trending or highly popular, they are simply common hashtags related to your post content.

Content hashtags improve the SEO of your posts. They get your updates seen by your consumers who are searching for, or using, the hashtag words.