Pinterest has become one of the top social media platforms for businesses. Are you struggling to find ways to promote your small business on the popular site? Simply signing up and adding a few pins will not suffice. You have to be actively involved in consistently updating your Pinterest page in order to gather followers.

If you don’t have one already, you should definitely have a “pin-it button” strategically placed on your website. This will encourage visitors to share your content since they won’t have to look you up on Pinterest to re-pin you. With the “pin-it button”, users can easily share your visual content with their followers.

Pinterest now has rich pins for businesses, which allow you to add topic-specific details to a pin so you can promote your business without users having to click on the pin itself. You can decide which kind of rich pin you want, add the appropriate metatags to your website, and apply to get them on Pinterest.

If you’re consistently adding creative content to your pins, it will generate engagement and interest in your business. The result will be more traffic, sales and customers. Happy Pinning!