In case you haven’t heard, Snapchat is no longer the app where you only send a photo to someone, and it disappears in 10 seconds. It has grown substantially since it first launched in 2011. Once thought to be short-lived, Snapchat has not only stayed around but has updated with the times and is now one of the many apps to consider when growing your brand via social media.

Jumping on a new app can be overwhelming, so we’ve gathered a few tips to make it easier for you when growing your brand on Snapchat.

  • Registering as a business account will allow you to create a public profile. This opens the door to access marketing features such as ads and demographic information.
  • Have fun and be creative with the content. Snapchat isn’t like IG and others where things need to be perfect. You can be more genuine and lighthearted on this platform.
  • Snapchat Business Manager allows you to easily create content, place ads, track the effectiveness of your ads, use product inventories to make it easier for customers, set up a Creator Marketplace, and more.
  • Target your specific audience. Take advantage of the variety of ad opportunities, then use the metrics to understand your reach and engagement.
  • Use the Creator Marketplace to collaborate with Snapchat creators for your brand.
  • Interact and engage with other brands or individuals on the app. The more you follow and engage with others, the more visible and better known your brand will be. View stories, engage with snaps sent to you, and follow brands or creators related to your business. Enjoy the interaction!

We get it. Sometimes it feels overwhelming to learn yet another app. But keep reading to understand some of the top benefits of using Snapchat.

  • Connect with a younger audience. Snap is extremely popular for younger generations, particularly those aged 13-24.
  • The users are ready to shop. Messages disappear after 24 hours on this platform, which makes it an excellent app for promoting flash sales because of the urgency. A little incentive could be a unique promo code for Snapchat users only.
  • You’ll find plenty of free ways to promote your brand, including sharing stories, offering discounts, and showing exclusive content, such as behind-the-scenes content you only share on Snapchat.
  • If you wish to advertise, low-budget options make it very accessible. Geofilters and lenses provide fun ways to advertise without being obvious about it. Everyone loves a good filter!

When using social media to grow your brand, we recommend that you do not ghost Snapchat.

For more tips on maintaining your social media, follow along with Global Marketing Services on Facebook or Instagram!