You may be wondering why you should be using your Google Plus page to promote your small business. How could it possibly help to benefit your business if you don’t know anyone else using the site?

First of all, you should definitely set up a Google Plus page for your business if you haven’t already done so. You want to start networking immediately after your page is up and running. The next step is to create circles of people and engage with those you like on a regular basis, +1, sharing or commenting. This will be leading you directly to potential customers or clients.

Putting just a little bit of time and energy into your business page on Google Plus can mean improved local search visibility, especially for a small to medium-sized business. You can increase your visibility and reach by offering great content on Google Plus; posts and pictures that people will like and want to share within their own circles.

The added bonus is it will also help increase your SEO (search engine optimization) value on Google, which means getting higher search engine placement for the keywords in the search query.