Because mobile internet usage has been increasing steadily through the years, it’s extremely vital that your business website is mobile-friendly. Does your company have a website designed for desktop users and another site specifically developed for mobile users? The goal should be to have one site that is equally favorable for those using a variety of devices.

There is a design that can handle both types of users – it’s called responsive web design. This type of design allows a website to be constructed so that the content, images and structure of the site remain the same, regardless of the device. Responsive web design creates a website that seamlessly adapts itself to whichever device it is being accessed from. For example, when a user accesses a site on their desktop, they get the full view of the site. But when that same user goes to visit the site from their smartphone or tablet, the site will fit on the smaller screen.

Responsive design will give your customers a better experience on your business website. They will no longer have to zoom and shrink the text or images on screen. Instead, all of the content automatically adjusts to the screen of the device. When compared to a site that has different pages for mobile and desktop, having just one website and URL makes it much easier for users to share, engage and interact on a regular basis.

Have you made the switch to responsive design yet?