Are you using location tagging to make your video easier to find? Tagging your location on your videos and live streams lets users find them if they are searching that location or watching other videos that were tagged in the same location. Many brands are finding it very useful for real-time promotion of live events.

Viewers can see tagged locations on the watch page on any public or shared video. They then can click on the location to search for other public videos tagged there.

This relatively new tagging option is noteworthy as it will help YouTube compete with other platforms search such as Twitter, Snapchat and Instagram, known for their well-established popularity for both video content and location-based options.

According to a recent article in Variety, to motivate users to use the new location-tagging feature, “YouTube’s mobile app now automatically suggests adding location tags whenever a user uploads a video or starts a live stream. These tags are based on the phone’s physical location, and can include cities, districts, or even local businesses and landmarks.”

To learn more about this new feature as well as the other features included in YouTube’s most recent update, touch base with the GMS crew. Our social media and video experts are helping clients take advantage of these and other avenues for extending online reach and engagement.