Social Media University

///Social Media University
Social Media University 2018-02-28T20:34:01+00:00

New media changes continuously; it’s understandable if it feels overwhelming at times. Now’s the time to kick up your skill set and get a solid grasp on what’s new by enrolling in Social Media University, a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism.

This spring’s SMU classes are going ninja on Google Analytics. Navigating numbers and understanding how to use them is essential in today’s digital marketing landscape. The Google-certified senseis at Global Marketing Solutions are bringing their best moves to Gulf Shores & Orange Beach Tourism partners for two sessions of knock-your-socks-off education.

Google Analytics 101

Tuesday, April 24
9 a.m. to 1 p.m.
Gulf Shores Welcome Center Conference Room
Cost: $125 per student

This boot camp is a beginner level, half-day course that provides a combination of classroom-style instruction and hands-on learning. The student will:

  • Learn to set up Google Analytics
  • Learn common analytic terms
  • Discover how to generate and analyze reports
  • Set up social media analytics and campaigns and learn how to analyze this data

Google Analytics Intermediate

Wednesday, April 25
9 a.m. to 1 p.m.
Gulf Shores Welcome Center Conference Room
Cost: $125 per student

In this course, students will take their analytics skills and data capturing to the next level. Learn in a classroom-style environment as you follow along with a certified Google instructor who will provide a deeper dive into what Google Analytics offers. This includes:

  • Creating custom dimensions, metrics and custom reports
  • Creating event tracking
  • Introduction into remarketing
Register Now!
Social Media University