Everyone loves when there’s good buzz circulating about their destination or brand. Word of mouth is essential in a company’s marketing strategy.
Few people sit on their front porches chatting it up with their neighbors, sharing stories like they did 50 years ago. Today’s word of mouth and personal testimonies happen online. Conversations are happening all over social media and blog sites. You won’t find “Word of Mouth” on your marketing budget spreadsheet, but you should find a line item for “Social Media” or “Digital Influencers.”
More and more companies and DMO’s are giving their social marketing a boost by hosting Twitter […]