Monthly Archives: September 2015

Organizations and businesses are busy planning their budgets for the upcoming year. Not exactly sure about how much your company should allocate to marketing? Before you begin your marketing wish list, evaluate how much your company has invested on marketing versus performance and benefit. It’s important to scrutinize costs and understand the benefits received from them. Once you’ve completed this step, take a hard look at products, services or ideas that will produce results in your marketing program.

Below are six items Global Marketing Solutions recommends you include in your 2016 marketing budget.

1. Take a critical look at the content your brand has […]

Periscope is a new live-streaming video mobile app that is taking the social media world by storm. This app was purchased by Twitter in February of 2015 and has generated a lot of buzz since its official launch in March.

So how does this app stand out from the rest? By enabling you to go live via a mobile device anytime and anywhere. Video and audio can be streamed on the go for viewers who join you.

“Periscope broadcasts are truly interactive events that permit your customers to  connect with your business […]