Organizations and businesses are busy planning their budgets for the upcoming year. Not exactly sure about how much your company should allocate to marketing? Before you begin your marketing wish list, evaluate how much your company has invested on marketing versus performance and benefit. It’s important to scrutinize costs and understand the benefits received from them. Once you’ve completed this step, take a hard look at products, services or ideas that will produce results in your marketing program.
Below are six items Global Marketing Solutions recommends you include in your 2016 marketing budget.
- Take a critical look at the content your brand has […]