Yearly Archives: 2015

With the new year quickly approaching, it’s time to really start thinking about your company’s proficiency and which tools will help your business to run as efficiently as possible. We’ve got three suggestions on tools to add, all of which will make organization and communication easier for your employees in 2016.

• LastPass – This organizational tool works by having users choose one strong master password that they must remember. When employees log into the program, they will conveniently gain access to a list of all of the stored passwords, which are […]

Multiple project opportunities came our way in 2015 and we are proud of each and every one.

GMS Founder and CEO April Boone states, “What makes a project successful? At GMS, we believe that meeting and exceeding our clients’ goals is what defines success. In order for that to happen, the relationship has to include open communication, a depth of understanding of those goals, and an ongoing plan that details how to accomplish them.”

Below we’ve listed five of our highly effective projects this past year.

• Brett/Robinson Vacations is a local rental company on the beaches of Alabama. GMS had tremendous […]

Keep in mind that your company’s brand identity is more than just a fancy logo. According to GMS CEO and Founder April Boone, “When it comes to brand identity, think beyond logos and all the places you can put them. Think about your core beliefs as a business or business owner, and how those should transfer to your everyday activities and how you do business.” Two ways to form a stronger business brand identity would be to engage your staff and to have a well-defined culture.

While engaging your employees in your brand […]

Brand identity is made up of visible elements that, when put together, distinguish the brand in the consumer’s mind. A brand identity begins with your logo, but also includes the style of design, tone of voice, photos and colors that format your website, promotional materials and advertising. Consistency in everything produced by your business will generate an immediately recognizable brand.

Why should your company have a brand identity? GMS expert Julie May says, “Branding sets the tone for your company. It can convey whether you are […]

Does your business have a blog? If not, it needs to become a priority. Global Marketing Solutions content creator Elizabeth Patterson says, “A blog gives your company a voice by creating a place to talk about new services or products.” It’s a simple, easy-to-use platform for connecting and sharing timely, relevant information with customers.

Blogging helps drive traffic to your website. In each blog entry, be sure to provide suitable links from your blog page back to your main website. This way you are ensuring that those audiences who have […]

With so many options available regarding where to place your brand’s message and what that message should be, a content plan is an integral tool to keep you on track. It can also lessen the risk of leaving out an important part of your marketing when things are hectic or moving fast at your company.

“Content marketing is the buzz term these days. Maintaining consistency and increasing your content creation efforts and distribution are more important than ever before,” said Eva Faircloth, Global Marketing Solutions content director. According to the Content Marketing Institute, 70 percent of marketers say they are creating […]

Organizations and businesses are busy planning their budgets for the upcoming year. Not exactly sure about how much your company should allocate to marketing? Before you begin your marketing wish list, evaluate how much your company has invested on marketing versus performance and benefit. It’s important to scrutinize costs and understand the benefits received from them. Once you’ve completed this step, take a hard look at products, services or ideas that will produce results in your marketing program.

Below are six items Global Marketing Solutions recommends you include in your 2016 marketing budget.

1. Take a critical look at the content your brand has […]

Periscope is a new live-streaming video mobile app that is taking the social media world by storm. This app was purchased by Twitter in February of 2015 and has generated a lot of buzz since its official launch in March.

So how does this app stand out from the rest? By enabling you to go live via a mobile device anytime and anywhere. Video and audio can be streamed on the go for viewers who join you.

“Periscope broadcasts are truly interactive events that permit your customers to  connect with your business […]

Now, more and more, consumers are trusting online reviews from perfect strangers. If you’re a business owner selling products or services, it’s almost certain that potential customers will be consulting online reviews before purchasing from you. Your online business reputation represents your brand. Brand management is dependent on successful reputation management.

Global Marketing Solutions recommends implementing the tactics below in order to make the most of your online reviews, as well as improving your reputation:

• Show your audience that you are attentive and receptive to your customers’ feedback by responding in a […]