Yearly Archives: 2015

We’re celebrating a big anniversary this year – 10 years in business! After a decade-long journey, Global Marketing Solutions is thrilled to be thriving as a company. We are looking back with pride at all that our clients have accomplished, and looking ahead with anticipation of what’s to come.

Our story begins in 2005 when founders John and April Boone saw the need for affordable and innovative solutions in marketing. Their first client was a Jamaica-based company, so the name Global Marketing Solutions was selected to signify the company’s reach, and the practice was born. In the last 10 years, the […]

Producing quality social content can require some serious time and preparation. The same applies to quality social media posts. Planning and scheduling your social media content ahead of time can do wonders for your business. Not only will it free up your time, it will boost your potential reach.

To make the process of planning easier, you must decide what topics to cover and what content to produce before the beginning of a new year. When you are planning your social media content, start by mapping out the special events. Anything that you think might be penciled in for a future […]

Because mobile internet usage has been increasing steadily through the years, it’s extremely vital that your business website is mobile-friendly. Does your company have a website designed for desktop users and another site specifically developed for mobile users? The goal should be to have one site that is equally favorable for those using a variety of devices.

There is a design that can handle both types of users – it’s called responsive web design. This type of design allows a website to be constructed so that the content, images and structure of the site remain the same, regardless of the device. […]

Marketing for your small business is easier than ever with the abundance of possibilities that social media has to offer. With numerous social sites at your disposal, why would you still bother with the email marketing approach? We’ve come up with the top reasons you still need to be utilizing this strategy now and in the future.

1. Email has a wide reach. Customers can act on your timely messages immediately from anywhere. Since they access email on a variety of devices, your email campaign doubles as mobile marketing, too. Anyone with a computer, laptop, smartphone or tablet will see your message.
2. It’s […]

Social media is an essential marketing channel for event marketers. While planning your event, don’t forget to incorporate an official hashtag that will assist you with gaining prospects, deepening relationships with existing customers or clients, and attracting attendees. Below we have offered four ways in which to incorporate hashtags before and during your event.

1. Choose your official hashtags –Before you create your event hashtag, keep in mind that there is only room for 140 characters on Twitter, so you’ll want to keep it short and specific. If your event is held annually, include the year to distinguish this year’s event. […]

Over the last several years, social media has become an integral part of both business and marketing. When using social media for your small business, the most important thing to remember is that it’s a marathon, not a sprint. The internet never sleeps, so how can you manage your social sites effectively without being online 24/7?

If you’re an avid social media marketer, you’ve probably heard of a social media dashboard before; Hootsuite is a popular choice used by many. A dashboard keeps all of your business accounts in one convenient place. This type of online tool will effectively assist […]