Yearly Archives: 2015

Do you have a blog for your small business? Not only is it cost-effective, it is also one of the simplest ways to promote your products or services. By effectively using your blog as a marketing tool, you have the potential to drive traffic to your website, increase your sales, and establish your company as an authority in your industry, all while helping you to reach new markets. Whether you are just starting a blog or have an existing one you’d like to take to the next level, these five tips will help you write and build a successful business blog.

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This year offers a new marketing opportunity for small businesses on Pinterest. As of January 1, 2015, the Promoted pin functionality is now available to every U.S. business.

Much like the targeted advertising that shows up in Facebook News Feeds, specific Promoted Pins will show up that match user interests and relevant search results. For example, a Pinterest user who has a lot of pins about gardening, might see a Promoted Pin featuring the photo of a garden sponsored by a company that makes gardening products. A Promoted Pin looks like any other pin because Pinterest wants promotional posts to blend […]

Vine is a mobile app which enables users to create and add short video clips which repeat on a loop. The app allows for 6-seconds of filming before videos can be shared on Vine and other social channels, such as Twitter and Facebook.

Vine is for businesses that are targeting the young demographic between the ages of 13-25. The business that uses Vine is very trendy, and creative, and likes to be on top of social media trends. Vine users want their messages out there in a very short and quick form, because that is what our society wants.

Use Vine to […]