For social media marketers, it’s a jungle out there. Amid the continuing challenges of the decline of organic reach across the board, fatigue resulting from more, more, more tools and tactics, and ever-changing challenge of social media ROI metrics, the landscape can look daunting. As we continue to navigate for our clients, GMS always has an eye forward for what’s next.
Here are the top trends GMS clients are addressing this year. The challenge in each area is the same: Staying real and relevant. There’s an old saying about good advertising being the best way […]