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Yearly Archives: 2019

Why You Need YouTube as a Marketing Tool for Your Business

YouTube is enjoying continued growth as an effective marketing tool. While many marketers are under the impression that short videos are what appeal to a majority of consumers, that statement might not be entirely true. Statistics show that people are spending a significant amount of time watching longer videos, leading consumers to platforms such as YouTube that can handle the larger files.

The connection between lengthy videos and consumer interest stems from a desire for valuable content. Consumers believe that short videos, while perhaps entertaining, cannot provide the deeper, well-presented information they seek.

Knowing that YouTube is growing as […]

By |2019-03-27T19:50:14+00:00March 27th, 2019|GMS Blog|0 Comments
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The Buzz on Bots

So, what’s with the buzz regarding chatbots? The bot breakthrough largely came about back in 2016 when Mark Zuckerberg announced the launch of Facebook’s Messenger platform – a service that enables businesses of all sizes to build custom bots in Messenger. To understand what the buzz is all about, we have to first know what bots are, as well as what they do.

What is a bot? “Bot” is a term used to describe any software that automates a task. Chatbots in particular are used to automate conversation. But it doesn’t stop there, as bots are far more than that. The bots […]

By |2019-03-19T04:22:58+00:00March 19th, 2019|GMS Blog|0 Comments
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All you need to know about SMU (Social Media University)

What is it?

Social Media University is a Global Marketing Solutions course series brought to you by Gulf Shores & Orange Beach Tourism. The series is offered as a variety of classes ranging from a Facebook Boot Camp to social media content planning, engagement, analytics and more. Class topics are chosen by individuals who closely monitor the changing social media trends. Classes can range from a weekly commitment for four weeks to a single-day (9 a.m. to 3 p.m.) session. All classes are held at the Gulf Shores Welcome Center.

Why is it offered?

As social media trends are ever changing, it […]

By |2019-02-12T16:49:18+00:00February 12th, 2019|GMS Blog|0 Comments
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New Year, New Marketing Trends

With a new year comes new marketing trends. As the digital marketing world is rapidly advancing at a constant rate, consumers are eager to see what new marketing trends are on the horizon.  We compiled a list of trends marketers should keep an eye on for the upcoming year.

1.) The Increase of Social Ecommerce

Social Ecommerce is the act of purchasing a product through a third party social media experience. This trend has been seen on various platforms, but is most commonly seen on Instagram. Consumers are now able to turn their feeds into a visual storefront by being able to […]

By |2019-01-09T19:06:53+00:00January 9th, 2019|GMS Blog|0 Comments
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The Rise of Influencer Marketing

When evaluating marketing trends that topped the charts in 2018, influencer marketing is a definite standout. Influencer marketing is especially beneficial for e-commerce businesses. So what exactly is influencer marketing? Let’s break it down by first defining what an “influencer” is. An influencer is an individual or a brand that is actively using social media to promote themselves. These individuals are well known prior to promoting themselves on social media, and have a significant following.

So now that we understand what an influencer is, what constitutes Influencer Marketing? When a company decides to participate in influencer marketing they must first choose […]

By |2019-01-02T16:51:32+00:00January 2nd, 2019|GMS Blog|0 Comments
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