December 2022 - Global Marketing Solutions

Kick off 2023 with These Trends

A new year brings many changes, even to social media. New trends are emerging, and some current trends are gaining strength. We are here to keep you informed so you can start off fresh and up to date on what’s popular.

Below is a list of five trends to keep in mind for 2023.

Be real.

Being authentic is increasingly more popular. Few are impressed by the filters or highlight reels anymore. We want to see real and raw moments. Apps such as BeReal are rising because they show actual moments in time without the filter.

Micro-Influencers

It’s no secret that influencers […]

What is Augmented Reality?

Augmented reality is becoming increasingly popular and it will only continue to grow as AR-ready devices become more accessible around the world. The idea of seeing something in front of us that isn’t actually there can seem a little terrifying, right? Well, many of us have already used some form of AR.

So what exactly is augmented reality? It is an interactive experience that combines the real world and computer-generated content. No, it is not the same thing as virtual reality.

Remember in 2016 when everyone was running around chasing Pokemon in the street? The Pokemon appeared on your phone and it […]