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Yearly Archives: 2022

Kick off 2023 with These Trends

A new year brings many changes, even to social media. New trends are emerging, and some current trends are gaining strength. We are here to keep you informed so you can start off fresh and up to date on what’s popular.

Below is a list of five trends to keep in mind for 2023.

  1. Be real.

Being authentic is increasingly more popular. Few are impressed by the filters or highlight reels anymore. We want to see real and raw moments. Apps such as BeReal are rising because they show actual moments in time without the filter.

  1. Micro-Influencers

It’s no secret that influencers […]

By |2022-11-30T19:09:00+00:00December 10th, 2022|GMS Blog|0 Comments
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What is Augmented Reality?

Augmented reality is becoming increasingly popular and it will only continue to grow as AR-ready devices become more accessible around the world. The idea of seeing something in front of us that isn’t actually there can seem a little terrifying, right? Well, many of us have already used some form of AR.

So what exactly is augmented reality? It is an interactive experience that combines the real world and computer-generated content. No, it is not the same thing as virtual reality.

Remember in 2016 when everyone was running around chasing Pokemon in the street? The Pokemon appeared on your phone and it […]

By |2022-11-30T19:08:24+00:00December 5th, 2022|GMS Blog|0 Comments
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Social Media Tips for a Small Business

Small businesses are always on our minds, but especially so this month. November 26 is recognized as Small Business Saturday, so we encourage everyone to shop locally in person and patronize small businesses everywhere via the internet.

To further show our support, we offer five tips for helping your small brand with its social media presence.

  1. Share Your Brand Story

This makes you stand out from all the other brands and businesses around you. No one else can be you, and no one has the same story. How did you get here? Why are you in business? What are you hoping to […]

By |2022-10-16T19:16:11+00:00November 11th, 2022|GMS Blog|0 Comments
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Holiday Gift Guide for an Influencer

If you do not personally know an influencer, you likely know someone who loves social media and is aspiring to be one.

What gift could you provide that would be appreciated and valuable? We’re glad you asked!

Ring Light

A ring light allows for better lighting in someone’s content. It is an absolute must for most creators. There are different sizes and versions for various uses, so having multiple them is acceptable. Bonus: They can also serve as a tripod!

Selfie Light

While this is similar to a ring light, it’s great for portable content because it attaches to a cell phone.

Tripod

A tripod is helpful […]

By |2022-10-16T19:12:20+00:00November 2nd, 2022|GMS Blog|0 Comments
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Using Snapchat for Your Brand

In case you haven’t heard, Snapchat is no longer the app where you only send a photo to someone, and it disappears in 10 seconds. It has grown substantially since it first launched in 2011. Once thought to be short-lived, Snapchat has not only stayed around but has updated with the times and is now one of the many apps to consider when growing your brand via social media.

Jumping on a new app can be overwhelming, so we’ve gathered a few tips to make it easier for you when growing your brand on Snapchat.

  • Registering as a business account will […]
By |2022-09-22T12:07:36+00:00October 19th, 2022|GMS Blog|0 Comments
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Using Social Media During the Holidays

As we head into fall, the holiday season will soon be approaching. This might be when a brand or business moves away from social media to focus on other holiday-related tasks and events. We will always support taking a small break when needed, but we strongly encourage you to queue up some posts before doing so.

Since the holiday season is an ideal opportunity for promoting your products, services, and business, below are some ideas for posts to schedule now so you can sit back and enjoy the season.

  • Holiday gift guide

Everyone needs a little gift inspiration now and then.

  • Promotions/sales

There […]

By |2022-09-22T12:04:21+00:00October 8th, 2022|GMS Blog|0 Comments
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Growing an Engaging Community

When starting with a new platform, it’s easy to get caught up in the numbers. Many will try a variety of methods that end up hurting them in the long run. A high following count doesn’t mean much if it’s not engaging and genuine.  

Read on to learn of a few do’s and don’ts when it comes to growing a community. 

DON’T 

  • Buy Followers 

It sounds tempting, but those “followers” will do nothing for your content because there will be no engagement.  

By |2022-09-13T20:33:32+00:00September 20th, 2022|GMS Blog, Social Media|0 Comments
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2022/2023 Social Trends

Following trends is one of the key factors in growing a brand on social media. Trends are constantly changing, and it can be hard to keep up with what’s current. 

We are here for you with a narrowed-down list of some of the top 2022/2023 trends to keep up with! 

1. TikTok, Reels and video content will continue to grow.  

If you haven’t jumped on these apps, now is the time to do so. Short video content will continue to gain popularity, especially TikTok.  

2. User-Generated Content Isn’t Going Away   

Take advantage […]

By |2022-09-13T20:25:09+00:00September 13th, 2022|GMS Blog, Social Media|0 Comments
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5 Tips for Social Media Posting

Analytics, algorithms, demographics, followers. Social media can seem intimidating, especially if you are a brand that hasn’t fully embraced it yet. It doesn’t have to be that complicated, though.

How about 5 easy steps for you to try to make your social media posting a little easier?

1. Repost old content

That’s right. You don’t have to post something new every day. Not feeling creative? Post older content that has done well previously. There is a good chance many didn’t see it the first time, so you have another chance to reach more people.

2. Cross-post

If you make a video on TikTok, […]

By |2022-07-26T19:47:47+00:00August 15th, 2022|GMS Blog, Social Media|0 Comments
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How to Go Viral

It’s the question everyone who has ever posted on social media wants to know: How do I go viral? When you have a brand, you may ask yourself this more often because you want the maximum amount of people possible to see your content.

Let us share with you a few tips that will help the chances of you going viral.

1. Figure out your audience

Finding a target demographic is essential because it will help you tailor your content specifically to them.

2. Use relevant hashtags

Don’t use a trending hashtag if it has nothing to do with the content you are […]

By |2022-07-26T19:40:27+00:00August 1st, 2022|GMS Blog, Social Media|0 Comments
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