Email Marketing Tips
Emails can be a great tool for pushing promotions and driving sales to your business. The challenge is to compel your reader to open it rather than allow it to get lost in the lonely abyss of unopened emails, a.k.a. the promotion or spam folder.
So how can you make sure an email serves its purpose?
Personalize Your Message
Users are more likely to open an email when there is a personal connection. A birthday email with a specific code just for that customer is an example of using personalization that will benefit both parties.
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