May 2015 - Global Marketing Solutions

Why You Should Switch to Responsive Web Design

Because mobile internet usage has been increasing steadily through the years, it’s extremely vital that your business website is mobile-friendly. Does your company have a website designed for desktop users and another site specifically developed for mobile users? The goal should be to have one site that is equally favorable for those using a variety of devices.

There is a design that can handle both types of users – it’s called responsive web design. This type of design allows a website to be constructed so that the content, images and structure of the site remain the same, regardless of the device. […]

Social Media Customer Service 101

We have all had a one-way conversation where the other person’s attention is clearly not on you while you are speaking. It’s impolite and off-putting, isn’t it? On social media, you are asking customers to join your business online, thus inviting them into a conversation. Remember that conversations are a two-way street, so you’ll need to reply to those reaching out to you. A stagnant social page may give your customers a negative view of your company.

Responding to questions and comments on your company’s social media pages is extremely important to your relationship with your customers. Regularly monitoring your social […]