October 2016 - Global Marketing Solutions

Pinterest Introduces Promoted Video to its Site

Pinterest says it has seen a 60% increase in the number of videos saved by pinners in the last year. The platform also reports that 75% of the content people consume on its site comes from businesses. Up until recently, the company, which has more than 100 million visitors a month, has largely been absent from conversations about videos.

The photo-centric Pinterest is making a big move by beginning to let advertisers purchase ads in the form of short video. In August, the social network rolled out Promoted Videos – […]

By GMS|2017-03-29T18:59:22+00:00October 27th, 2016|GMS Blog|0 Comments

The Best List—Apps, AMP, Meetings and more

Welcome to this issue of The Best List—your smorgasbord of mouthwatering marketing content. Okay, that’s stretching it a bit maybe, but this issue is packed for sure. Find out where apps stand in the landscape today, what AMP is and why it matters, and how to write a (good) press release, structure a better meeting, and excel on Pinterest. We’ve also got some B2B strategies for social marketers that will grab your attention. Enjoy!

By admin|2017-03-29T18:59:22+00:00October 20th, 2016|GMS Blog|0 Comments

How to Market Your Brand with User-Generated Content

User-generated content is essentially any brand-related content that is created by the users of your products. UGC is generally distributed on social media and can range from feedback on your Facebook page to an Instagram post to a review of your business or products on your website.

So how do you make user-generated content work for you? Two effective ways to do so are by encouraging social sharing and displaying reviews on your website and social channels.

• Social sharing: Posts from existing customers about their experiences with your […]

By GMS|2017-03-29T18:59:22+00:00October 13th, 2016|GMS Blog|0 Comments

The Best List—Social and SEO, Gen Z, Instagram and more

Welcome to The Best List, your curated list of marketing articles for braniacs! In this issue, learn more about the relationship between social media and SEO, Gen Z and what makes them tick, why bad writing is . . . really bad, and how to optimize your efforts on Instagram. No matter your role in the marketing universe, there is sure to be something of interest in this issue. We kind of planned it that way!