Monthly Archives: August 2019

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Digital tools to keep in your back pocket

We’ve got a list a mile long of digital tools we use, but when your tools start to outweigh your toolbox, there’s a problem. Take a look at some of our favorite software heavyweights that can help you hit the easy button so you can do more work with less effort!

Manage your digital business listings

Software as a service (SaaS) providers like Yext and Moz Local help area businesses convey reliable information to customers regarding your business hours, location, contact information and more. They also provide one place where all of your information can be pushed to multiple users at once. […]

By |2019-08-06T22:42:33+00:00August 27th, 2019|GMS Blog|0 Comments

Understand voice search with these tips

Blogs, social media posts and videos all work to answer questions and intrigue your consumer, but these technologies are always changing, making it necessary to adjust our tactics as well.

Shockingly, many searches can now be completed without a screen or a keypad. Customers can hold a button down and ask an ephemeral guide to direct them to a place to eat dinner that night. And they often do. Search data shows that a growing number of customers are asking for such information right now.

How can you capitalize on this trend? One of the key differences between voice search and a […]

By |2019-08-06T22:32:40+00:00August 20th, 2019|GMS Blog|0 Comments

Engaging your team with creative collaboration

There’s nothing more stagnating than working in silos. If your team has worked for years without making some changes, then you can bet you’re due for some creative collaboration with your team.

To get the conversation rolling, here are some questions to ask:

  • Have we always been doing it the same way?
  • Are we duplicating our efforts?
  • How can we reuse content and still keep things fresh?
  • How can one teammate help another with the information or creative content they’re producing?
  • Are we looking at metrics and numbers frequently (weekly, monthly, quarterly, annually)?
  • How do we know when something isn’t working?
  • […]

By |2019-08-06T22:34:38+00:00August 13th, 2019|GMS Blog|0 Comments

10 tips for working with marketing interns

A marketing intern may not yet have a full grasp of what marketing is. If you’re looking for someone to craft and direct your marketing program, we wouldn’t recommend offloading that responsibility to someone with little experience. However, interns do provide critical help when your team is struggling with a large workload.

Below are 10 tips for hiring and creating a great working relationship with your future intern.

  1. Research campus-based organizations looking to place interns. Seeking out partnerships with larger entities, particularly colleges, can ensure you have a steady stream of workers.
  2. Since interns are usually involved in classes while they […]
By |2019-08-06T22:35:26+00:00August 7th, 2019|GMS Blog|0 Comments