Targeting Travelers through Social Media
Social media is no longer a fringe part of the travel experience for most Americans. Social sites and mobile technology have changed how most travelers prepare for, experience and engage after a trip. In fact, traveler engagement dictates that social media’s role can’t be ignored by today’s travel industry. It is an integral element, from the inspiration phase through the review.
- 30% of U.S. travelers report using social media to find trip inspiration. More than 50% of people like social media pages related to trips they are planning. (Source: Webpage FX)
- 52% of Facebook users said that […]