Your business is present on social media channels such as Facebook, Twitter and Google +, so why should you be on LinkedIn? A company profile on LinkedIn will allow your organization additional exposure to millions of people at no cost.
As you know, there is no such thing as too much exposure when it comes to promoting your company. A major benefit to having a LinkedIn business account is acquiring new clients. Companies can use LinkedIn to not only promote themselves, but to also establish connections and build relationships.
When creating your profile, be sure to include relevant company information, such as size, mission statement and the specialties of your organization. This will give people the opportunity to learn more about your products and services. You can share status updates, blog posts and your Twitter feed, which will help followers and visitors learn more about what you do and how well you do it.
Your company will also have the ability to interact with LinkedIn members in other areas of the site. In both groups and answers sections, you will have the opportunity to demonstrate your company’s expertise by participating in industry related discussions. You can also answer questions from other LinkedIn members about your company and its services.
LinkedIn allows you to make your profile information available for search engines to index. Another benefit to having a LinkedIn page is that it may push your company name up the search engine ranks on Google. This is a good way to influence what people see when they search for your business.