Yearly Archives: 2016

Top Ways to Promote a Business Utilizing Social Media

unnamed (1)Networking on major social media sites is essential for small business promotion. It’s a fantastic way to get your brand on the internet while connecting with potential customers. For each of the social media platforms below, we’ve listed the top ways to promote your business

 

  • Facebook – This social site has a larger audience than any of the others, making it a vital platform for business promotion. Ad manager tools on this platform are easily understood and simple to operate. Quickly learn to create a campaign that includes custom and lookalike […]
By |2017-03-29T18:59:23+00:00March 12th, 2016|Uncategorized|0 Comments

4 Proven Instagram Strategies for Tourism Brands

gsobThe social analytics company Simply Measured is showing Global Marketing Solutions and our client, Gulf Shores & Orange Beach Tourism, some insta-love for our Instagram marketing. Our efforts are featured in a Simply Measured blog offering tips for developing great content.

Check out the blog and learn why the Gulf Shores & Orange Beach Tourism Instagram account gets high marks for engagement by Simply Measured.

4 Proven Instagram Strategies for Tourism Brands

 

Need help with your social media presence? Contact us!

By |2017-03-29T18:59:23+00:00March 8th, 2016|GMS Blog|0 Comments

How to Build a Snapchat Story

SnapChatWhen it debuted in 2011, Snapchat would not have been considered as a valuable social media marketing tool for businesses. It started out as a fun messaging app, where friends shared snaps from their personal lives. It was transformed into the social channel we know today after the Snapchat Story was born. A Snapchat Story is a collection of a user’s snaps that may be viewed for up to 24 hours by all of the user’s friends.

According to Global Marketing Solutions expert Tanner Pfeifer, “With the use of stories on Snapchat, small […]

By |2017-03-29T18:59:23+00:00February 24th, 2016|Uncategorized|0 Comments

Making the Most of Google+

GooglePlusUtilizing Google+ should be an essential part of your company’s social media strategy. Let’s look at how to make the most of this social channel.

Google+ allows you to create circles and then add other users to them. Be sure you do not overlook this tool, as it’s important for audience engagement.

The types of circles you create will depend on the type of business you run. You may find that segments of your company could be sorted by customers, potential customers, partners, clients or members.

According to Global Marketing Solutions expert Brandi Boykin, “Organize your […]

By |2017-03-29T18:59:23+00:00February 10th, 2016|GMS Blog|0 Comments

Why Engagement Should Be Your Ultimate Social Media Goal

UltimateGoalIn the early stages of social media (just about 10 short years ago), it was enough to create an account on the social channel of your choice and expect “them” to find you.

It was a fun, new way of connecting with your current and potential clients. You could share pretty pictures and send your followers any message you desired. “We can let people know all about our brand” was stated over and over again. There was little measurement, metrics were not openly discussed, and reporting was limited. But that was in the beginning.

Fast forward to […]

By |2017-03-29T18:59:23+00:00January 28th, 2016|GMS Blog|0 Comments

What is a Custom Audience on Facebook?

11988220_10154245728572178_6213557137445949139_nHave you started using Facebook ads for your business? These ads are designed to provide an excellent opportunity for you to advertise to the millions of users out there. The Custom Audience feature is a powerful tool which allows you to select who of those millions your business ad will reach, including those you already know and which you would like to know. Best of all, it is affordable.

By uploading current email addresses into Facebook and then opting to only reach those names, you’ll be able to target a certain […]

By |2017-03-29T18:59:23+00:00January 22nd, 2016|GMS Blog|Comments Off on What is a Custom Audience on Facebook?

Six Reasons Your Business Should Have a Mobile App

10420363_10153718854152178_4634236449162642783_nA mobile strategy should involve more than just a mobile-friendly website. Are you under the impression that only big-name brands should have mobile apps? While that may have been true in the past, the number of midsize and small businesses developing their own app is starting to rise.

According to GMS expert Julie May, “A mobile app should give your users something more than they can get on your mobile website. Think about what features might entice users to your app again and again, then plan how you can include them in […]

By |2017-03-29T18:59:24+00:00January 6th, 2016|GMS Blog|Comments Off on Six Reasons Your Business Should Have a Mobile App
Go to Top