You know hanging around with folks who are a good influence always made your mama happy. She knew how valuable that influence could be. Do you? Savvy marketers (both brand marketers and influencers themselves) recognize the value influencers can bring to a brand through social media exposure. Partnering with the right ones offers a way of raising awareness, establishing a personal connection and building credibility with an audience.
For a good while now, GMS has been building influencer relationships for our clients. Facebook recently staked its claim on this practice and through the process has increased influencer credibility […]