Generating organic engagement is tougher than ever, but with more than a billion Facebook users logging in each day, the audience is definitely there. Are you reaching them? Increase your fan base, generate traffic and engagement, and gather user-generated content by employing these top methods on Facebook.

  1. Use sharable content – Whether you’re offering valuable information or sharing beautiful visuals, make sure your content is worth sharing. Becoming the trusted authority or go-to source for information is key to audience loyalty. Those followers become brand ambassadors.
  2. Be visual – Study after study shows photos and video get higher engagement and click rates. Investing in the right photography and video can pay off, big time.
  3. Ask questions/call to action – Questions or polls are a great way to prompt engagement and get valuable information about your audience’s likes, preferences and opinions.
  4. Provide discounts, giveaways and contests – People love a deal and especially love getting something for free. It’s the number one way to build a Facebook following.
  5. Use Facebook Live – Live, unscripted video is a great way to get personal with your audience. Bringing them into the excitement of your event or taking them behind the scenes of your business gives them a valuable connection to you.
  6. Experiment with posting times and frequency – Consider the time of your postings relative to your audience. The best time to reach stay-at-home moms and corporate buyers will differ. Experiment to find what works best for your purposes.
  7. Respond! – Reward any engagement by showing them some love. Be (promptly) responsive to questions and comments.

Of course, these are just part of the overall social media marketing strategy every company should have in place. Global Marketing Solutions works with clients every day to build and implement social media strategies that work.